metamorphosis

Metamorphosis.  

By Indiana Roma Voss & Lois Cohen 

 

Metamorphosis. is an editorial series in which visual artists Lois Cohen and Indiana Roma Voss attempt to change the dialogue of 12 outdated female icons and archetypes. 

 

By changing single elements through unexpected styling and diverse casting the meaning of the original image changes and is brought into the now. 

 

the intent is to acknowledge the arbitrary hypocrisy of the original images whilst creating new archetypes of empowered females to look up to.  This work is another building block in the grand scheme of creating an inclusive society for generations to come.    

ODALISQUE - “ A large part of female representations are still based on the outdated concepts of past icons. I think the reason icons and heroes exist is because people like to create alter ego’s for themselves. Why not give them (in this case femmes) different and fun options of “the ideal woman” they can “choose” from… archetypes who are actually inclusive and enjoyable to relate to/identify with”

POWER RANGER - “Metamorphosis deals with female archetypes (and stereotypes): from religion to pop culture, familiar female figures are visually reimagined, thus imbuing them with a complete new meaning, with a result that is equally powerful and witty.”

MARY - “Metamorphosis deals with female archetypes (and stereotypes): from religion to pop culture, familiar female figures are visually reimagined, thus imbuing them with a complete new meaning, with a result that is equally powerful and witty.”

VENUS - “Sexuality and nudity are no longer the great provocateurs, we have become less shocked to these former taboo subjects. Body hair, full figures, the gender spectrum, feminism, these are all polarizing subjects — people are either drawn or infuriated by”

BETTY B. - "The cartoon Betty Boop was derived from the aesthetics of an African-American blues singer Baby Esther. The cartoon creator took not only Esther’s aesthetic and signature tune, but then he turned her into a white sex symbol! We have restored her to her original glory" 

LADY JUSTICE - “She is a symbol for the western worlds justice system representing the fair and equal administration of the law. We turned her into a genderfuck housewife to represent the woman hausfrau is the anchor of community, not the powerless sidenote society loves to make her out to be” 

MARILYN - “Sexuality and nudity are no longer the great provocateurs, we have become less shocked to these former taboo subjects. Body hair, full figures, the gender spectrum, feminism, these are all polarizing subjects — people are either drawn or infuriated by”

HEROINES - “ Femme is not often associated with the powerful or authoritative, by placing them in the skin of a mighty super hero I've tried to show people that they should be”

BEAUTY QUEEN - “Metamorphosis is a revolution through images that manages to create contemporary, empowered icons for a new generation of women”

DISNEY MOB “The classic Disney princesses we all grew up with are a sexist and gender role adapting institute. Large eyes, tiny waist, long flowing hair, long legs, small feet all of these are elements that add to the princesses unrealistic and sexist nature. We wanted to give the princesses a different story. We created a disney mob, strong and empowered band of sisters.”

CALAMITY BARBIE - “Metamorphosis is a revolution through images that manages to create contemporary, empowered icons for a new generation of women”

GOLDFINGER - "Even though bond girls are portrayed as heroines in the film, they are still primarily present to be beautiful yet helpless. They are there to make Bond, look better by answering all his silly chat-up lines with nothing more than a wink. The bond girl type is the epitome of the male gaze aesthetic. Well.. this is our way of saying that aesthetic is bullshit"

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 CREATIVE DIRECTOR / FASHION STYLIST