Eliud Kipchoge x Nike
For this campaign with Eliud Kipchoge, Nike set out to reimagine performance rather than document it. The EK Collection was framed through imagery that feels cinematic, iconic and timeless, shaping how Eliud’s legacy is seen rather than simply recorded.
The styling was entirely performance-driven. Built around movement, precision and function. Clothing becomes part of the narrative, not decoration, reinforcing the idea of pushing the edge of what’s possible.
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Eliud Kipchoge x Nike
For this campaign with Eliud Kipchoge, Nike set out to reimagine performance rather than document it. The EK Collection was framed through imagery that feels cinematic, iconic and timeless, shaping how Eliud’s legacy is seen rather than simply recorded.
The styling was entirely performance-driven. Built around movement, precision and function. Clothing becomes part of the narrative, not
decoration, reinforcing the idea of pushing the edge of what’s possible.