Eliud Kipchoge x Nike

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For this campaign with Eliud Kipchoge, Nike set out to reimagine performance rather than document it. The EK Collection was framed through imagery that feels cinematic, iconic and timeless, shaping how Eliud’s legacy is seen rather than simply recorded.

 

The styling was entirely performance-driven. Built around movement, precision and function. Clothing becomes part of the narrative, not

decoration, reinforcing the idea of pushing the edge of what’s possible.

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Credits 
 

Photographer - Gabriel Moses  

 

Lighting Director - Darren Karls-Smith   

Digitech - Ben Quinton 

 

Movement Director -  Andy Ansah

Stylist - Indiana Roma Voss 

Strategy + Concept + Creative Direction + Art Direction -  FREE PRACTICE 

 

Makeup - Clara Wanjira Kamande

Makeup Assistant - Faith Rose Nyambura

 

Photography Agency - Concrete

Production - Whale Amsterdam

Post Production - The Hand of God

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Running crew - Laban Korir, Augustine Choge, Enock Kinyamal, Birhanu Legese, Yonah Mateiko, Noah Kipkemboi

 

Styling Assistants - Carol Maina, Fred Oketech, Claire Anne Juge, Aafke Penninx 

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