From Macedonia, With Love
From Macedonia, With Love plays with contrast and collision.
Instead of placing the Gucci collection in familiar fashion capitals, the styling pushes it into a distinctly Macedonian world. A cast of characters drawn from Viktor Naumovski’s own environment brings humour, warmth and unpredictability. Clothes become louder, richer and more alive when set against local streets, family spaces and rural landscapes.
By letting luxury fashion exist within a culturally specific backdrop, the styling turns opposition into energy. High fashion meets lived reality, and the tension between the two is what makes the story visually charged and impossible to ignore.
10.
From Macedonia, With Love
From Macedonia, With Love plays with contrast and collision.
Instead of placing the Gucci collection in familiar fashion capitals, the styling pushes it into a distinctly Macedonian world. A cast of characters drawn from Viktor Naumovski’s own environment brings humour, warmth and unpredictability. Clothes become louder, richer and more alive when set against local streets, family spaces and rural landscapes.
By letting luxury fashion exist within a culturally specific backdrop, the styling turns opposition into energy. High fashion meets lived reality, and the tension between the two is what makes the story visually charged and impossible to ignore.