Adidas Lightblaze
 

For Adidas Lightblaze, we explored contemporary subcultures through styling rather than spectacle. Shot across London and Los Angeles, the project focused on nuance, restraint and the subtle codes that define how communities dress.

Featuring American actress Xochitl Gomez and her circle, the campaign built an elevated, styling-led narrative that allowed character and context to lead. Captured by photographer Imogen Barron, the work translated across global markets while embedding clear, credible style language into the franchise.