Adidas Lightblaze
For Adidas Lightblaze, we explored contemporary subcultures through styling rather than spectacle. Shot across London and Los Angeles, the project focused on nuance, restraint and the subtle codes that define how communities dress.
Featuring American actress Xochitl Gomez and her circle, the campaign built an elevated, styling-led narrative that allowed character and context to lead. Captured by photographer Imogen Barron, the work translated across global markets while embedding clear, credible style language into the franchise.
Credits
Photographer - Nick Vantiem
Stylist - Indiana Roma Voss
Hair - La Toya Velberg
Makeup - Laura Yard
Light - Rupert Tapper
Casting - GEM Faces
Set Designer - Sanne Schat
Models - Estella Jean, Kanea Blokland
Producer - Femke Groot, Floortje Sprenkels
Agency - adidas STUDIO A
Creative - Robert Glad
Creative Direction - Paul Mann
Agency Production - Lio Dijkman, Jess Reynolds
05.
Adidas Lightblaze
For Adidas Lightblaze, we explored contemporary subcultures through styling rather than spectacle. Shot across London and Los Angeles, the project focused on nuance, restraint and the subtle codes that define how communities dress.
Featuring American actress Xochitl Gomez and her circle, the campaign built an elevated, styling-led narrative that allowed character and context to lead. Captured by photographer Imogen Barron, the work translated across global markets while embedding clear, credible style language into the franchise.
Credits
Photographer - Nick Vantiem
Stylist - Indiana Roma Voss
Hair - La Toya Velberg
Makeup - Laura Yard
Light - Rupert Tapper
Casting - GEM Faces
Set Designer - Sanne Schat
Models - Estella Jean, Kanea Blokland
Producer - Femke Groot, Floortje Sprenkels
Agency - adidas STUDIO A
Creative - Robert Glad
Creative Direction - Paul Mann
Agency Production - Lio Dijkman, Jess Reynolds